I'D BUY THAT FOR A DOLLAR
A hunter shoots a bear is a viral ad campaign created by the Tipp-ex / BIC company to promote their range of products designed to fix spelling mistakes. Within a couple weeks, the video had over 5 million views and currently stands at 10 million views. The ads begin with a hunter and a bear and at the end of the first video you are asked to choose whether you'd like to see the hunter shoot the bear or whether you'd prefer to let it live. Your decision then diverts you to the next video, where you are asked to [literally] fill in the blanks.
In total there are 93 verbs you can type into the video and get a unique response.
This style of advert is nothing new and has be done before but what i liked about it was the interactivity and the way it has been incoparated into youtube very succesfully without the need to go to any external site. Its definatly something do if you find yourself with time on your hands, although once you've seen it once it i seemed to lose intrest in it but got my attention for some while.
No comments:
Post a Comment