Change the colours of a brand/logo, how do you feel about the brand now? what associations do they have before and after?
Original BBC logo
Sinister BBC logo
Well the logo now looks more like an evil corparation, its not friendly, it puts fear into to those who look at it. Before the logo looked Respectable very simple, clean and meant no harm to anyone, where as the redesign gives all the opposite impressions.
Original Morrisons logo
Redesigned Morrisons logo
The Morrisons original logo looks nice enough its very bold black standing out against the yellow but also i think quite dated and could do with a redesign bring it into the future. My redesign of the logo does it no favours, infact it makes it look worse i changed the colour to a browny shade of yellow which looks unfresh if your selling food like, beacuse it looks like the colour of moldy banana. Further investigation Morrisons do have another better designed sleaker logo.
Olymipics logo
Olymipics logo Redesign Animated
Well the original Olymipics logo i still don't like and it looks like its from the 1980's a bit like ashes to ashes, but i still think the colours are awful. Ive inverted the colour and animated it so now looks like its having a proper rave.
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